“Kaye James” loved fashion. After graduating uni, she got a job at one of the biggest fashion houses in the Sydney. Over the years, “Kaye” had worked her way up through the ranks. She was now the lead designer, overseeing the designs of high-end fashion for the company.

“Kaye” loved her job, but it had become too predictable and uninspired for her taste. She was determined to break away from the ordinary and create something truly innovative and different with her designs.

However, she quickly learned that her boss was not interested in changing the status quo. He valued the traditional look and refused to change.

Determined to make her mark in the fashion world, “Kaye” decided to go rouge and start her own company. She reached out to a reclusive photographer she had met at a fashion show a couple of years ago. He had shown her some of his work, and she was intrigued by his unique style and eye for design.

She also teamed up with a graphic designer who could help with the creation of the company's brand identity. Working together, they created a unique and trendy fashion line, full of color and style that will hopefully catch your attention.

“Kaye’s” journey as a young designer might have started with a traditional fashion house, but it was her partnership with her team that helped create Stylesero.

“Kaye” is still based out of Sydney, Australia, while the rest of her team reside in Britain, and America, where the shirts are printed to minimize costs and maximize quality.

We use DTG or Direct to garment printing on all of our shirts. This printing method, akin to digital paper printing, utilizes pigmented water-based inks that are absorbed directly into the fibers of cotton or cotton-blend garments, creating vibrant designs. Choosing this method ensures a longer lifespan for the design, preventing it from cracking on the shirt. However, the colors in the final product might be slightly muted compared to our mockups.